John-Paul Flintoff




More ethical fashion brands

Everybody knows what unethical looks like — sweatshop labour, wastefulness — but what about ethical, and who are its stars?

Lily Cole
The model Lily Cole has co-founded a clothing business using wool from rare-breed Wensleydale sheep, which has been hand-knitted into garments in the UK, providing meaningful paid work to British knitters and reducing the carbon footprint. It specialises in cool, artisan-produced knitwear and is part of the British Fashion Council’s sustainable initiative, Estethica, which mentors ethical start-ups.

Prince Charles
In January, Prince Charles launched a venture to promote the virtues of this sustainable, locally sourced fibre, which requires far fewer carbon emissions in its production than man-made yarns.

Traid Remade
Set up by the Traid charity, it makes glamorous one-offs, using recycled bits and pieces donated by the public, from a workshop in Brighton.

Fine cell work
This charity teaches needlework skills in prison to provide a skill for inmates to use on their release, and sustains itself by selling the exquisite textiles.

Stella McCartney
Her HQ and stores use renewable energy, her packaging is 100% biodegradable, her office stationery is recyclable and online customers are asked to pay to offset the carbon footprint of delivery.

198 words. First published 9 May 2010. © Times Newspapers Ltd.

Keywords:



John-Paul Flintoff headshot, with Yours Truly written across it John-Paul Flintoff is author of six books, in 16 languages, including How To Change The World and A Modest Book About How To Make An Adequate Speech. He worked for 15 years as writer and associate editor on the Financial Times, the Sunday Times and other papers and magazines.


Subscribe to Everyday Writing (monthly newsletter)


The work on this site is supported in part by paid memberships.