True believers

This is the kind of audience to which, if you weren’t actually speaking, you would yourself belong.

Campaigners speak to activists, politicians address party rallies, preachers preach to the converted.

Assuming that the speaker is not some kind of cult leader (see Your Fans) everybody is more or less equal. This doesn’t make life easy, necessarily: true believers are liable to disagree about minutiae.

Next: Your Peers >>