Success is boring

Not boring to you, obviously. But it’s probably not very interesting to other people.

Without a struggle, there’s no story: “There was a girl called Cinderella who married a prince”.

So what?

Show the struggle. Only then will we be pleased to hear that you succeeded.

Enjoy creating empathy. People pay a lot to enjoy movies, and get sweaty palms as Tom Cruise risks his life.

Torture the hero. Even Jane Austen does this. A victim is a man in a hole. A hero is a man in a hole, trying to get out.

The hero can be you, a colleague/friend, or even a competitor/enemy.

Keep torturing the hero till you get to the very end.

Fight the monster. It feels risky to show vulnerable moments. But if it’s not scary, the hero isn’t being brave.

Leave a Reply

Your email address will not be published.