How to get attention?

Magazine writer
Watching readers turn the page. They don’t even read the first paragraph. This can be very demoralising. It taught me to write stories that grab the reader from the start. And don’t let them go!

Lose the audience
People are easily bored. And those people – they’re us. Trained improvisers lost our audience in 15 seconds (average). Some were gone in five! William kept people watching by showing a relationship, a) to his teddy bear, and b) to the TV

Storytelling problem: how to catch people’s interest? Nobody wants to think about pensions. We interviewed young people about their dreams. And asked what they were doing to make them come true – incl making and saving money they plan to spend

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