Fred Mulder, philanthropist and fundraiser

Fred Mulder set up The Funding Network (TFN) in 2002, as a place for good causes to raise money from a room full of philanthropists.

The idea is simple: speakers promote their chosen cause in six minutes, then do six minutes of Q&A. There follows an “auction” where audience members bid their financial support.

“I wanted a) something that was was live,” Fred told me, “so you had to make a decision at the time and b), you heard what other people were giving, which gave you permission to locate your donation somewhere on that continuum.”

The atmosphere in the room, when I’ve attended, is welcoming and generous.

But I’m sure you can imagine how nervous speakers may get before standing up to pitch.

In this audio, Fred explains what tends to make a pitch successful.

Listen and learn!