Crowdfunding gives you more options
If you think you have to do everything on your own, you simply won't achieve as much.
Crowd-funding uses income from your customers and clients to fund work as you go along.
Done well, it's about much more than funding. It's about creating a movement.
(From a series of films on collaboration I made with O2, the telecoms company.)
It's not easy, but planning helps
Crowd-funding my own book, I learned the hard way, by making many mistakes.
I got there in the end, but learned that the process could have been so much easier, if I'd planned it carefully.
I now help others to do that:
How to avoid spamming people?
To build an audience, I used a variety of marketing ideas. People were drawn to very different things.
But the system I used made it impossible to tailor my follow-up messages.
And bombarding everybody at once felt painful: it didn't respect them as individuals.
So I didn't send much, and lost momentum. Which made the whole thing much harder.
I got there in the end, but I've since learned how to differentiate between members of a mass audience.
And to message only the right segment, at the right time.
This feels much better…
I share how to do that with people who sign up for my mailing list