John-Paul Flintoff


Tell powerful stories

I tell stories, to entertain, educate, persuade and inspire. And I like to help others do it too.

I’m an award-winning journalist, author and performer.

As a writer and editor on The Financial Times and The Sunday Times, I specialised in long narratives, spending months on a story.

One, about a little-known charity, raised £500,000 – without even asking for money. That’s how powerful storytelling can be.

Writers assess my writing

“Very good. Very funny… In fact, it made me laugh”
- Harold Pinter, winner of the Nobel Prize for Literature

“One of the best feature writers on Fleet Street, John-Paul can turn his hand to just about anything”
- Eleanor Mills, Sunday Times Magazine editor


Bring it to life

I use all kinds of exercises when I’m teaching storytelling.

The exercises teach you to:

- grab people’s attention,
- make abstracts “human”, to move and inspire
- use cliff-hangers to keep your audience with you while you educate and persuade.

Click HERE to see who I’ve worked with.


“Amazing. We thought you would be quite good but had no idea how good. The exercises were a great way for people to engage with each other, and taught us a lot about ourselves”
- Steve Vrnakis, head of Google Creative Labs

“You really helped us to think about how we engage with individual donors – thank you”
Great Ormond Street Hospital fundraising division

“The brand managers absolutely loved it. I’ve never had such a positive reaction to an expert before”
- Unilever, food division


Work with me

I’ve published five books in 16 languages: two memoirs, a novel, and two books of non-fiction.

I’m grateful to have spoken about them to audiences of as many as 5,000 people, on four continents.

I also do events online. Click HERE to find out more.

And finally…

“John-Paul Flintoff is the most practical dreamer I know”
– Philippa Perry, BBC Television

“It’s not often we have a paragon on the show… very funny”
– Jane Garvey, BBC Radio 4 Woman’s Hour

“Like Brene Brown, but with more physical comedy…”
– Elizabeth Gilbert, author of Big Magic