John-Paul Flintoff


Tell powerful stories

I tell stories, to entertain, educate, persuade and inspire. And I help others do it too.

I’m a journalist, author and performer.

As a writer and editor on The Financial Times and The Sunday Times for 15 years, I specialised in long narratives, spending months on a story.

One, about a little-known charity, raised £500,000 – without even asking for money. That’s how powerful storytelling can be.

Writers assess my writing

“Very good. Very funny… In fact, it made me laugh”
- Harold Pinter, winner of the Nobel Prize for Literature

“One of the best feature writers on Fleet Street, John-Paul can turn his hand to just about anything”
- Eleanor Mills, Sunday Times Magazine editor


Bring it to life

I use all kinds of exercises when I’m teaching storytelling.

The exercises teach you to:

- earn people’s attention,
- make abstracts “human”, to move and inspire, and
- use cliff-hangers to keep your audience with you.

Click HERE to try a bit of (mildly) competitive storytelling with me.


“Amazing. We thought you would be quite good but had no idea how good. The exercises were a great way for people to engage with each other, and taught us a lot about ourselves”
- Steve Vrnakis, head of Google Creative Labs

“You really helped us to think about how we engage with individual donors – thank you”
Great Ormond Street Hospital fundraising division

“The brand managers loved it. I’ve never had such a positive reaction to an expert before”
- Unilever, food division


I speak, you speak

I’m grateful to have spoken to audiences of as many as 5,000 people, on four continents, and online.

I draw on this to teach others to be better at speaking and presenting, about which I’m currently writing a book.

And finally…

“John-Paul Flintoff is the most practical dreamer I know”
– Philippa Perry, BBC Television

“It’s not often we have a paragon on the show… very funny”
– Jane Garvey, BBC Radio 4 Woman’s Hour

“Like Brene Brown, but with more physical comedy…”
– Elizabeth Gilbert, author of Big Magic