What would be possible, if you were better at SELLING?
Do you have great ideas, and wonderful things to share – but feel that selling is distasteful, probably dishonest, and certainly brash? The consequences of that thinking can be pretty destructive, as you have probably already found out.
My work provides a fresh way of looking at the problem of asking for money, for anybody who feels a bit icky about it but has something splendid to share with the world – and could do with the cash.
Everyone needs to sell something
I have taught effective communication to thousands of people, in several countries. Here’s a short film about something I did with The Royal College of Arts in London.
What part of sales is hard for YOU?
Looking forward to “yes”
One woman who came to a training session felt highly uncomfortable. “What would I do pretty much anything to avoid?” she asked. “Cold calling. I haven’t made a cold call for 15 years. I’d rather starve.”
But she agreed to do some exercises – even cold calling in front of an audience.
And this is what she said at the end: “I went from feeling the steely grip of fear at the mere thought of a cold call to realising that the consequences are not a hefty fine, public humiliation, or the firing squad – just a person who might say no. And that I can handle.”
Using ‘punk motivation’
Be Yourself In Any Language
Increasingly, I’m working with people whose work requires them to use a foreign language, and struggle to feel fully themselves – not only when selling.