John-Paul Flintoff

Coaching 1

I have worked with thousands of executives, entrepreneurs, artists and change-makers, in the UK and across four continents.


Who is coaching for?

Here’s Eric Schmidt, CEO of Google, explaining why every successful business person, athlete and performer works with a coach:


How to Change The World

My book, published in 16 languages worldwide, is a handbook for making any kind of change you want to see in your own world – and, who knows, perhaps the wider world too.

You can read more about the book, and see some reviews, on this page


MAP What’s Bugging You?

I’ve joined forces with Mapology Guides to create a problem-solving map. Click here for details.

coaching 2

Even at the top of your industry, you can find productive opportunities for improvement, and I’m proud to work with people and businesses hungry to do that.

Together we can look at your whole business, your board, your teams and your customers, and explore ways to push through your limits to become the best you can possibly be.

Again and again, clients tell me that their investment in coaching has paid for itself several times over. To find out more, please get in touch.

“You took the talk somewhere I had not expected. As a CEO, people don’t challenge me directly, but you pushed and challenged me in a way I’ve not had for years. I’ve learned a lot” – Grahame, CEO

“I can’t believe the impact of a one-hour conversation” – Janet, project manager

“Every time I am stuck or need another perspective this is where I turn. What I love about John-Paul is that he is not solely a coach but someone who achieves so much in other pursuits but, having seen the enormous value of coaching, decided to become one as well. He brings a wealth of real world experience and his listening and questioning skills, perhaps as a result of years as a journalist, are of particular value. I cannot recommend him more highly.” – Hugh, entrepreneur

“I thought, maybe we can make a bit of headway and you, like, ballooned it and it was, wow, what have we got? You have some kind of magic there” – Liz, entrepreneur

You challenge my way of thinking. I have a lot of realisations when I’m with you. It’s like dominoes knocking each other over” – Satnam, startup CEO

“You ask questions so I can work out my own answers. And I like that you’ve been able to say something tough, when everyone else has been ‘nice’” – Ralph, finance

“You’ve done just what I wanted, which was to get things moving forward. You’ve been surprisingly challenging” – Emma, small-business owner

“I like the probing questions. You ‘lance the psychic boil’, and keep me moving forward” – M (male), clinical lead consultant, London hospital

“You coached me out of a hopeless rut in my life. The big thing was to teach me to value delight over duty. That liberated me so much “ – Sophie, entrepreneur

“I was baffled and amazed by what you highlighted for me. As someone interested in non-verbal communication, who has practised walking proudly into a room, I didn’t realise how excruciatingly ‘low confidence’ I was when I talk about my work” – Lorna, media

Coaching 3

What brought you to this page? What are you looking for – modest change, or something bigger? Do you even know? Please, take a moment to think before reading on.

As a coach, I like to work with people who want to make a big impact on the world. I use skills I have developed over nearly two decades interviewing high-achievers in government, business and the creative arts, as well as many so-called “ordinary” people with extraordinary stories.

Skills I have honed by training as a coach with CTI, and qualifying as a CPCC with the ICF.

Since I started to think systematically about how change happens, I have stopped doing things I was not enjoying, and started to work on projects that I really care about instead. As a result, my income has not fallen but gone up. I believe that anybody can do this.

If you are looking to change – to move forward, and get results – email me at the address below. We’ll discuss what you want, and how the coaching works. After that, provided we are both happy that you are committed, we will start working together.

What people say

“How have I changed, since the coaching started? I’m more confident to express myself. I’m more curious. I’m less fragile about trying things. I’m better at asking for feedback. I feel more connected” – Martin

“You’ve helped me to face some uncomfortable truths. In particular, you’ve helped me see my part in some dysfunctional family relationships, and I’ve started to alter my attitudes and change my behaviour. Since starting to work with you I see more clearly that such opportunities are available to us all” – Caroline

“JP is brilliant. The coaching helped me to find the strength to have important conversations and to make change happen in my life. It was also a lot of fun!” – Beatriz


My fees are set high, because my time is precious and I only want to work with people who truly value the process. But nobody will be turned away for money reasons.

After we’ve discussed fees, if you aren’t sure you can afford coaching, please don’t let that be a reason for missing out. If you want it enough, we can negotiate a fee that works for us both.