John-Paul Flintoff: Using film to reach your consumers

John-Paul Flintoff


Using film to reach your consumers

Aviva wanted to encourage young people to plan for their future, and asked me to help devise a strategy to do this.

I suggested doing live coaching, with groups of young people – to show that the best way to imagine the future is to describe it, in conversation with others.

The film was produced quickly and inexpensively, and quickly gained a large number of views, reaching the right demographic using social media.

I’ve created similar below-the-line promotional films with several other companies, non-profits and campaign groups.

Find out more here or send me an email using the contacts below.